Want to Unleash Your Pricing Power?

Pricing is one of the most critical business decisions as it directly determines the amount of margin you capture.

  • Some companies charge a premium price for high-value high-quality products and services;

  • Some offer deep discounts to buy market share; and

  • Others use gut feel for pricing decisions.

  • Throwing a dart at a dartboard is an effective way to land short on revenue and margin potential.

We’ve developed a fundamental pricing roadmap using sound data and pricing tools designed to help owners and operators make effective pricing decisions to optimize revenue and prevent profit dilution.

This is what we call the Power of Pricing.

How We Work Together

  • We typically kick this off with a revenue diagnostic exercise. This assessment can help reveal things like:

  • Is pricing in harmony with your business strategies like branding, product positioning, and target market?

  • How effective is the current pricing process?

  • What pricing areas need improvement?

  • How do you measure success?

  • Do you use industry benchmarks?

Together, we look at the full pricing diagnostic to identify areas of pricing pitfalls that need process and tool enhancements. Owners and operators will receive information about the pricing performance they’ve never been exposed to before as we provide an unbiased opinion and introduce new ways of looking at and doing pricing. We believe a meaningful process starts with a mindset change as there are internal cultural implications with changes in doing pricing. The result of these sessions will provide a roadmap to help you gain control of pricing practices and capture revenue and margin opportunities.

Expected Benefits

  • Within the first 60 days of working together, we will give you a detailed pricing plan to help you capture more revenue and margin…in the most valuable and easiest way possible.

  • We work with you to co-define pricing KPIs and set benchmarks, give you a customized measurement pricing framework and deliver regular reports to track and measure results.

Take your business to the next level

If you’re ready to connect to explore more about the Power of Pricing, schedule a free discovery meeting with us.